Blogging Like A Champ

               The outline for this blog post is sure to be an ambitious one with all that we have to address but we will have to wait and see how this post unfolds. We get our ideas largely from our experiences and all that is encompassed therein by time spent with family and friends, watching movies or reading books, or engaging in any activity of that sort. The beliefs and views that my parents taught me as I was a child helped to shape my choices but as I grew older I reached a point where I challenged the values that comprised my thought process. This includes not only religious and political views but also the lessons and examples that are spread through mass media in the form of television, movies, and books. In many ways my choices are shaped by these very same beliefs and values which are influenced by the total sum of my experiences and the weighted value which I assign to each unconsciously.

                The culture industry is the association that grew between this new entertainment industry and popular culture. Marketing was done in such a way that companies sought to market their product by incorporating into everyday life. In fact, I would go as far as to say that companies such as the Disney Company sought to ingrain their products in what was defined as American life. Walt himself took part in this by seeking to control the field in regards to filmmaking and animation. I recently watched The Lion King 2: Simba’s Pride, in this film there were examples of things taken from Watts, chapter 19. More specifically, at the start of the movie there were trailers from other Disney productions which highlighted the films and went on to include movies which had been re-mastered. In the text, there is a quotation of Walt where he specifically mentions that he would not want to sell the rights of his movies to be aired on other networks when he could simply show them in theaters again if he wanted to because they are timeless classics.